Misleading Ads

  1. What is a misleading advertisement? 

Any advertisement or promotion through Television, Radio, or any other electronic media, Newspapers, Banners, Posters, Handbills, wall-writing etc. to misrepresent the nature, characteristics, qualities or geographic origin of goods, services or commercial activities so as to mislead the consumer could be broadly defined as a misleading advertisement.

  1. What do I do as a consumer when I see such advertisements? 

You can register a complaint along with a copy / video / audio of such advertisement through the web portal of the GOI at http://gama.gov.in to bring it to the notice of the Government.

  1. How do I register my complaint?

Step 1: A onetime registration is required for lodging a complaint. For registration, go to the web portal http://gama.gov.in and click on the login link and register yourself, verify through your email / mobile and create userid and password. 

Step 2: Using this userid and password, enter into the portal and fill in required details attaching necessary audio / video / paper clip / photograph ( if available).

  1. How do I track the status of my complaint?

Log in using user id and password and you can track the status.

  1. What Action do I expect on my complaint?

Your complaint will be forwarded to the concerned authority for action against the misleading advertisement.

  1. Who are the authorities?

The Government Departments / Self-regulating Authorities / Ombudsmen are the authorities.

View Document3.29 MB Misleading Advertisements and Consumer