Any advertisement or promotion through Television, Radio, or any other electronic media, Newspapers, Banners, Posters, Handbills, wall-writing etc. to misrepresent the nature, characteristics, qualities or geographic origin of goods, services or commercial activities so as to mislead the consumer could be broadly defined as a misleading advertisement.
You can register a complaint along with a copy / video / audio of such advertisement through the web portal of the GOI at http://gama.gov.in to bring it to the notice of the Government.
Step 1: A onetime registration is required for lodging a complaint. For registration, go to the web portal http://gama.gov.in and click on the login link and register yourself, verify through your email / mobile and create userid and password.
Step 2: Using this userid and password, enter into the portal and fill in required details attaching necessary audio / video / paper clip / photograph ( if available).
Log in using user id and password and you can track the status.
Your complaint will be forwarded to the concerned authority for action against the misleading advertisement.
The Government Departments / Self-regulating Authorities / Ombudsmen are the authorities.